Peridot
Build and launch the MVP
Peridot needed a focused first release that could get in front of users quickly without turning the roadmap into a rebuild. We narrowed the MVP to the activation path that mattered most, defined the core user flow, and helped implement and launch a usable app with a cleaner handoff for the next iteration.
Build the acquisition system
Peridot also needed a reliable way to find enough relevant people in the same market at the same time. Total signup volume was not enough; acquisition had to account for market fit, location, timing, and confidence.
We built an acquisition system around that constraint.
The pipeline used multiple public discovery sources, including competitor-adjacent audiences, creators and campus communities. Prospects were qualified by market fit, location and confidence before entering the activation workflow. Records included source context, qualification reasons and enough structure to deduplicate people across multiple discovery methods.
We also built the operational layer around Instagram activation. Outreach ran in controlled batches rather than pushing an account until the platform stopped it. Weekly deliveries made it possible to review results, adjust targeting and continue into the next campus or market with the same process.
The useful part of the system was repeatability. A new market did not require rebuilding the acquisition process from scratch. The targeting inputs changed while the collection, qualification, delivery and activation workflow stayed consistent.
What we owned
- MVP scope and core workflow definition
- App implementation and launch handoff
- Activation flow and iteration plan
- Audience sourcing strategy
- Public-data collection
- Deterministic qualification
- Campus and market segmentation
- Instagram activation workflow
- Delivery and campaign operations
